The radio advertisement introduces all the main features of Foot in the Door. It makes use of the same “characters” as are used in the script used for the film festival, and could be used as an example of how the script could be used.
It aims to generate excitement and interest, for people who want to promote their work or get a “foot in the door” of the film industry. It finishes with someone running to get started on their entry, which is intended to generate a speedy reaction.
The ad uses dynamic and directive language, which is expected to promote a response of action from the listeners. It is aims squarely at young TAFE students, who are interested in film making – the target of the Film Festival. The central message of the ad is the ease of entry into the competition, and the removal of any objections to entering the festival. It will make people enter!
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